As the most tenured member of the product team, I served as a mentor to other designers as we worked together to establish a robust design system. I also worked with the retail team to craft a process for fulfilling online orders, resulting in a decrease in order pack times.
Hired as the first product designer, I worked with engineers to design and implement several core features of the app and website including product detail pages, checkout, and Cafe Pickup, the company’s fastest growing vertical.
As a member of the in-house creative team I worked with a team of stylists to launch the Featured Trunks campaign, the company’s most successful marketing initiative.
Assigned to the 7 Up account, I was tasked with bringing the company’s new value statement to life through a video campaign. It is now an integral part of the company’s culture.