As the founding product designer, I helped build and launch the company’s flagship products for programming and facility management for parks and recreation departments. We now process all programming transactions for the city of Torrance, CA and all tennis court reservations for San Francisco, CA.
As the most tenured member of the product team, I served as a mentor to other designers as we worked together to establish a robust design system. I also worked with the retail team to craft a process for fulfilling online orders, resulting in a decrease in order pack times.
Hired as the first product designer at Foxtrot, I worked with engineers to design and implement several core features of the app and website including product detail pages, checkout, and Cafe Pickup, the company’s fastest growing vertical.
As a member of the in-house creative team I worked with a team of stylists to launch the Featured Trunks campaign, the company’s most successful marketing initiative.
Assigned to the 7 Up account, I was tasked with bringing the company’s new value statement to life through a video campaign. It is now an integral part of the company’s culture.