How It's Made

The theme for each trunk was generated by the creative team in collaboration with the merchandising team. Once the the theme was established, I would create a mood-board showcasing potential styling options for all the clothes we planned on photographing.

I then worked with stylists to pick out the clothing pieces to be featured. Finally, our photographer and photo stylist brought our ideas to life in our in-house studio and I used the resulting assets to produce all the creative deliverables. We repeated this process every week.